Digital Marketing & SEO Specialists
Whether you work for a huge organisation or you’re selling products on a one page website, Digital Marketing should be evergreen in your mind.
Digital Marketing with us will help you reach your targets and aim for new heights.
The team at Cloud East understand the goals of different websites. Some have sales totals in mind; some thrive on a user picking up the phone. Whatever your goals, allow us to guide you to search engine success with our bespoke digital marketing strategies.
Search Engine Optimisation (SEO)
Any Digital Marketing strategy should be focused on your online visibility. Google now boasts 3.5 Billion searches per day, so improving your rankings for the right keywords has never been more important.
SEO practices are results driven and we understand that generating quality traffic is difficult. This is why we spend time researching, planning and continually adjusting your campaign. An ever-changing environment keeps us on our toes but ultimately, our aim is to boost visitors. With expert website management, enquiries and sales volumes should follow.
With Google’s improved search volumes, it is important that when you earn more high quality traffic, you retain it. When a potential customer visits your website, it needs to be built to “convert.”
Our design and development team have years of experience with Conversion Rate Optimisation.
From speaking with you and extensive research into user behaviours, we create specific user journeys based on the end goals of your campaign.
Building an online rapport with your customer base by retaining and convincing them to return is of significant importance. Designing new landing pages, intelligent pricing calculators, quizzes and other interactive features will improve user engagement. All of this will help convert your website into a trustworthy one, increasing its authority on search engines.
Social Media Marketing
The opportunities presented by social media platforms are huge.
When you join social media, you become part of one of the biggest communities in the world. The same goes for your business. As you grow into the community, your brand is recognised more often, your posts are seen by more people and your products are bought by more people.
Looking at the most successful social media campaigns, you’ll notice that a social barrier is broken down by each company. This barrier is part of the affinity we will help you build with your customer base. Allowing a consumer to feel as though they are speaking with real people, rather than “just a company” is important.
Passive re-marketing will also help generate impressions from new customers. Friends of friends should like, share and engage with your posts and page.
By doing so, we will introduce your business to a whole new set of customers.
Website Content Writing
Online content is incredibly powerful for customer outreach and no Website Management package is complete without it.
Content gives you the chance to “speak to” potential customers and aid conversions without even picking up a phone. Not only this, but it can also help you gain a monopoly over your competitors in search engine rankings.
We take time to understand your target audience; finding terms that are commonly searched for and understanding those searching helps us to tailor tone of voice and vocabulary.
Maintaining a balance between keyword-rich and search engine-friendly content is a challenge. Our team have years of experience in this field, so we are in a perfect place overcome and optimise.